August 1, 1999
Co-op’er-a-tive, adj. 1. Involving cooperation 2. Willing to act with others The definition alone brings to mind families coming together to harvest their neighbor’s crop, a small town coordinating and executing the annual 4th of July celebration or business owners sharing ideas not only to increase their own profitability but to benefit their entire industry. Standing alone provides little shelter from the rain. Standing together provides the unity to build and strengthen a solid foundation to withstand any storm. —Direct Marketing Technology’s Brochure for Zero24 The concept of a cooperative database is at once seductive and scary as hell. Seductive, because you, the
