Macy's

When general merchandise cataloger Fingerhut was re-formed in December 2002 after being liquidated earlier that year by former owner Federated Department Stores (now Macy’s), the company’s foundation was its legacy file of customers who were active with the company prior to its closing. Over time, however, as the company grew to more than $300 million in sales as of the end of 2006, Fingerhut had to replenish those names with new ones. Realizing its housefile would dry up fairly quickly, over the next few years Fingerhut actively prospected building predictive models off its legacy file. “Fingerhut had a wealth of information available on

According to STORES magazine’s inaugural Favorite 50 survey, conducted by BIGresearch, consumers are drawn most to Web sites that offer a variety of choices. Topping the publication’s rankings for customers’ favorite online retail companies was Amazon.com, whose broad product array connects with consumers. Following Amazon’s site was another site full of possibilities, eBay.com. The rest of the top 10 is below, followed by a list of all catalog companies ranked in the top 50. 3. WalMart.com 4. BestBuy.com 5. JCPenney.com 6. Target.com 7. Kohls.com 8. Overstock.com 9. Google.com 10. Sears.com The following catalogers were also on the list (followed by actual rank): LandsEnd.com (13),

Certainly over the years, the retail shopping experience has endured many peaks and valleys — plenty more valleys than peaks. But the changes I’ve noticed more recently have gone in the other direction, and catalogers need to adapt quickly. Retail shopping ain’t so bad these days. More stores look better. Even the Lands’ End department in a Kmart I visited in July didn’t look so bad. Service has improved, too. So the gap may be tightening on the edge catalogers/multichannel marketers have long enjoyed with regard to service and shopping ease. Certainly, there always have been exceptions to the notion that retail shopping is a

Catalogers’ Updates Metrostyle: This unit of New York-based Redcats USA, is emblazoning the cycle two winner of “America’s Next Top Model” TV show, Yoanna House, on the cover of its spring catalog in an attempt to showcase the catalog as a women’s apparel fashion authority. Selecting the contest winner comes after Redcats changed the name of this value-priced book from Lerner. Harry & David Holdings: In April, this multichannel marketer agreed to sell its Jackson & Perkins catalog/ wholesale plants and gardening tools business to an investment group led by Donald and Glenda Hachenberger for $49 million. In a separate deal, Harry & David also agreed to

Like it or loathe it, Federated Department Stores continues to rename its acquired department store chains with the Macy’s moniker across the country. And Margaret Getchell would be proud. Believed to be the first female retail executive, Getchell changed Macy’s from a fancy dry goods store into a department store with sales in 1870 totaling $1 million. She was quoted as saying back in 1866, “Never forget to astonish the customer.” And today, her statement is an integral part of Macy’s new marketing campaign and is prominent in all new store displays. Back then, Getchell achievement astonishment by addition. According to Macy’s brand history,