Lyris Technologies

In its recent whitepaper, Mailing With Permission, e-mail software and service provider Lyris Technologies breaks down the various aspects of permission-based marketing, from subscription processes to the expectations you should establish for your customers to privacy regulations. Here are six of the whitepaper’s do’s and don’ts for creating a successful permission-based marketing campaign. 1. Require double opt-in. As the most ethical subscription standard, double opt-in requires prospective members to confirm their memberships before receiving your next mailing, protecting them from receiving mail they didn’t sign up for. And it’s beneficial to marketers as well. Consumers who confirm their subscriptions are most likely to

An increased reliance on the Sender Policy Framework (SPF) authentication method to determine e-mail legitimacy was the key finding of Lyris’ E-mail Advisor ISP Deliverability Report Card for the 2007 second fiscal quarter. The study, which monitors deliverability rates for permission-based e-mail marketing messages, measured the full-delivery trajectories of more than 436,000 permission-based e-mail marketing messages using ISP domains in the U.S., Canada, Europe and Australia. Here are some of the report’s findings: * Permission-based e-mails make it into U.S. ISP boxes roughly 75 percent of the time; * AIM.com topped the list with 97 percent inbox delivery, 10 percentage points higher than

In the ongoing struggle for e-mail marketers to have their messages land in consumers’ inboxes rather than in their spam filters, it’s been widely assumed that message content is the main reason ISPs filter legitimate e-mail marketing messages. But the findings from the recently released Lyris EmailAdvisor study may go a long way in changing the mind-sets of many e-mail marketers. Message content is not a major cause of deliverability challenges for most e-mail marketers, according to the Lyris EmailAdvisor ISP Deliverability Report Card for the first fiscal quarter of 2007. More than 1,705 unique e-mails were tested against the widely accepted Spam Assassin

Your e-mail is legitimate, but it might be getting blocked because some ISPs think it’s spam. In many cases, that’s probably because ISPs can’t be sure of who you are. This and other e-mail deliverability issues Lyris Technologies addresses in its recent white paper, “The Role of DNS, Unsubscribes and Bounces in E-mail Deliverability.” The e-mail marketing and delivery solutions provider notes that many ISPs offer several tips for helping the ISPs verify your identity. * Have a static IP address to have a complete DNS (domain name system) record. Lyris describes DNS as a giant phone book for computers to find each other. A