LivePerson

By Joe Dysart Seasoned etailers realize a Web site is more than just a "billboard in cyberspace." They know the best sites create inviting, easy-to-use environments. Indeed, they're interactive tools where prospects and customers can learn about a company and buy products. To be sure, a Web site is not a technological homage to yourself, your company or a Web designer. That said, however, showy, forever-to-download sites that are cool but little more than impediments to e-commerce are all too common on the Web. Indeed, the Webscape is littered with them. This article will explore how to avoid adding yours to the heap

Seasoned etailers realize a Web site is more than just a “billboard in cyberspace.” They know the best sites create inviting, easy-to-use environments. Indeed, they’re interactive tools where prospects and customers can learn about a company and buy products. To be sure, a Web site is not a technological homage to yourself, your company or a Web designer. That said, however, showy, forever-to-download sites that are cool but little more than impediments to e-commerce are all too common on the Web. Indeed, the Webscape is littered with them. This article will explore how to avoid adding yours to the heap of Web junk. Usability