Lane Bryant

Charming Shoppes said it's conducting a strategic review of its operations, which includes the divestiture of its Fashion Bug business and the expansion of its Lane Bryant brand.

Plus-size retailer Charming Shoppes said it's expanded its online reach globally, allowing worldwide online access to fashion brands Lane Bryant, Cacique, Catherines, Fashion Bug and Loop 18, as well as the more than 300 brands offered at the company's new plus-size shopping hub, Sonsi.com.

Bill Bass, president and CEO of Direct at women's apparel retailer Charming Shoppes, took a step back yesterday at the Shop.org Annual Summit in Boston to reflect on five lessons he's learned from the 15 years he's spent in the retail industry, including stints at Lands’ End and Fair Indigo.

Charming Shoppes’s plus-size Lane Bryant division announced the launch of Fashion Genius, a new technology that provides personalized product recommendation services. The technology offers one-of-a-kind fit and style solution guides through a simple survey that combines a woman’s curves, fit issues and signature styles to individual merchandise items in just three minutes and with no measurements required.

Online lingerie retailer BareNecessities.com announced that it's named Jay Dunn as its new chief marketing officer. Dunn was the former vice president/chief marketing officer of Lane Bryant and the man behind the company's controversial "Red Bra" campaign that was banned from ABC for being "too sexy."

The more active a brand is on Facebook, the better chance consumers will "Like" it. This was the key finding from a recent study on retailers' growth on Facebook and Twitter conducted by marketing agency Media Logic. However, a follow-up study released this month shows that the majority of brands on Facebook saw their growth on the social media site lose steam as the holiday season came and went.

Retailer Lane Bryant is offering consumers location-based mobile coupons and promotions that can be directly redeemed from their mobile device.

Charming Shoppes Inc. said Thursday it named Marla C. Anderson as president of its Lane Bryant outlet business, effective July 12.Anderson previously served as president and CEO of Lady Foot Locker. She succeeds MaryEllen MacDowell who was promoted to president of Fashion Bug in June.

How Meijer, a regional American hypermarket chain based in Walker, Mich., uses mobile marketing was the subject of a well-attended session at the Direct Marketing Association's Retail Marketing Conference 2010 in Orlando last month.

ABC says plus size retailer Lane Bryant’s claims that the network refused to air a commercial featuring a model in lingerie are no more than a fabricated publicity stunt. Following a war of words where the retailer claimed the network was discriminating against full figured women by refusing to air the lingerie commercial, ABC issued a statement saying they did not treat Lane Bryant any differently than another advertiser.