February 21, 2006
E-mail marketing spending will grow at an annual rate of 4.5 percent for the next five years, according to a recently released report from Jupiter Research. Analysts for the research firm expect marketers to spend $1.1 billion on e-mail in 2010, up from $885 million last year. Other information revealed by the report: ¥ Spam e-mails per consumer should drop 13 percent annually to 1,640 pieces in 2010, down from 3,253 pieces last year. ¥ E-mail delivery rates should surpass 90 percent in the next few years, up from an average of 88 percent currently. ¥ Incorrectly blocked e-mail will cost marketers $92 million
