J.C. Penney

Stores Are Part of J.C. Penney’s Online Strategy
June 12, 2015 at 2:09 pm

Put J.C. Penney executives in the same room with Wall Street analysts and the question of store closings always comes up. Why isn’t Penney closing more stores? J.C. Penney CEO Mike Ullman and CEO-designee Marvin Ellison were on the same podium Wednesday at the Piper Jaffray Annual Consumer Conference in New York. Analyst Neely Tamminga…

Apple Adds Retail Credit, Loyalty Cards; Renames Passbook to Wallet
June 9, 2015 at 2:35 pm

Apple is adding loyalty cards from top retailers to its Apple Pay mobile payments system and has changed the name of Passbook to "Wallet." In addition to linking debit and credit cards to Apple Pay accounts, users can now also include store credit cards from companies like Kohl's, J.C. Penney and BJ's as well as…

Judge Certifies Class Action Over J.C. Penney Phantom Discounts
May 20, 2015 at 5:00 pm

A federal judge has certified a class-action lawsuit that accuses J.C. Penney of marking up retail prices on apparel and accessories to trick shoppers into believing they were getting good deals when the items went on sale. In a decision on Monday, U.S. District Judge Fernando Olguin in Los Angeles said it was possible "in…

Catalogs Are Cool Again
May 4, 2015

In a session during next week's Retail Marketing Virtual (RMV) Conference & Expo, a panel of catalog experts will discuss the rebirth of the channel as well as how their brands are incorporating catalogs into an omnichannel marketing mix. Brian Huck, president and COO of Eastwood; Jim Garlow, director of marketing operations at CDW; and Kim Hansen, senior vice president of marketing and e-commerce at Winston Brands (parent company of Collections Etc.) are going to share how catalogs can still be used effectively — i.e., profitably — in today's digital world as well as what the future entails for print as a marketing vehicle.

Who Killed the Catalog?
May 1, 2015

For years now, critics have been saying the print catalog is dying. Going away. A relic that's being replaced by the internet. It was almost like the word "catalog" was dirty. Something out of date or old fashioned, or so it seemed.

Mary Beth West Tapped to Lead Marketing at J.C. Penney
April 29, 2015

J.C. Penney is tapping former Mondelez International Chief Marketing Officer Mary Beth West to lead the company's marketing. Ms. West, who currently sits on the retailer's board of directors, will serve as J.C. Penney's executive vice president, chief customer and marketing officer beginning June 1. Ms. West, who had a long career at Kraft Food Group before assuming the top marketing role at Mondelez, will step down from J.C. Penney's board when she takes on the new role. She will replace Debra Berman, who departed in March after less than two years at the company.

Wal-Mart, J.C. Penney and Children’s Place Sued by Victims of 2013 Bangladesh Factory Collapse
April 28, 2015

Wal-Mart, J.C.Penney, The Children's Place and the government of Bangladesh have been sued by victims and families of victims of a garment factory collapse that killed more than 1,000 people two years ago. The lawsuit, filed in federal court in Washington, claims the retailers and the government were aware of the unsafe conditions. When the eight-story building collapsed on April 24, 2013, 1,129 people were killed and about 2,515 people were injured. Many of the people were women and children.