J.C. Penney

Santa's going virtual in a new marketing push from J.C. Penney this holiday season. In an effort to drive more shoppers to the brand and its stores, the Plano, Tex.-based retailer has set up four virtual reality experiences at malls around the country. Dubbed "Twas the Flight Before Christmas," the initiative sends participants — outfitted…

U.S. officials on Wednesday sued J.C. Penney, accusing the retailer of deceiving consumers by advertising textile fiber products as containing bamboo and bamboo fiber, when they actually contain rayon. According to a complaint filed by the Department of Justice and Federal Trade Commission, J.C. Penney in "numerous instances" deceptively advertised products such as men's socks,…

Four U.S. retailers agreed to pay $1.3 million of fines to settle U.S. civil charges that they deceived consumers by falsely labeling and advertising textile products as containing bamboo, when they were actually made from rayon. Bed Bath & Beyond will pay $500,000, Nordstrom will pay $360,000, J.C. Penney will pay $290,000 and outdoor gear…

In the race for shoppers on Black Friday, electronics chain Best Buy and retailer J.C. Penney won the biggest surge of bargain-hunting shoppers, according to data from Foursquare. On the day after Thanksgiving, which has traditionally kicked off the holiday season, Best Buy enjoyed traffic that was 4.2 times what its stores normally see on…

Americans have a conflicted relationship with holiday shopping. We love a good deal, yet we're mired in massive debt. We give lip service to the importance of spending quality time with our family for the holidays, but when stores open up on Thanksgiving, shoppers dutifully show up — or at the very least snag some deals…

J.C. Penney said Wednesday that it's reached an agreement to settle a false advertising class-action lawsuit in California, making $50 million available in cash or store credit to customers. While the charge will be included in the third quarter that it’s scheduled to report on Friday, the quarter’s gross margin and earnings results “exceeded expectations,”…

Most mornings, Ron Johnson rises just after 4 a.m., without the use of an alarm clock, and sets off on a five-mile run. "My strategy is, if I wake up before 3 a.m., I go back to sleep," he explains to a group of his employees, a dozen men and women in their twenties who…

J.C. Penney laid off 300 of its 3,400 headquarters employees in Plano, Texas on Thursday. The 9 percent reduction is part of an ongoing effort to cut costs as Penney tries to become profitable again. CEO Marvin Ellison has been saying since he assumed the top job at Penney in August that he's reviewing the organization and…

Crowds are following Marvin Ellison around these days. The J.C. Penney CEO is spreading the word about what’s next for the department store chain after his predecessor, Mike Ullman, stabilized a company that had been on the brink of disaster. His strategy: focus on fostering customer loyalty.

J.C. Penney on Friday said it's cut its $5 billion pension obligation by more than 25 percent completing a lump-sum offer to 12,000 retirees and buying annuities for 43,000 retirees. No changes were made to pension plan benefits to active employees. Penney closed the plan to new hires in 2007. Most large U.S. companies only offer…