J.C. Penney

In part one of this series appearing in yesterday's ROI Report, I discussed best practices around four retail trends heavily discussed at this week's INNOVATE 2011, the Retail Innovation and Marketing Conference sponsored by the National Retail Federation. Here are four more:

If the Oscars are synonymous with fashion trends and style, and J.C. Penney has been the only retail sponsor of the Oscars for ten years, is J.C. Penney also automatically associated with fashion trends and style?

An investigative report on J.C. Penney's search efforts shows the cross-channel retailer's Google rankings were elevated via black hat search techniques. J.C. Penney used paid search links and other unsavory practices to unnaturally elevate its ranking in organic search, which Google forbids.

Despite record-breaking winter storms that turned a trip to the mall into an adventure travel expedition, Limited Brands and Zumiez achieved double-digit same-store sales increases of 24 percent and 15.3 percent, respectively.

J.C. Penney announced a series of actions designed to build on its accomplishments and focus on its highest potential growth opportunities. They include the wind down of its catalog and outlet operations, closing certain underperforming store locations, and streamlining its call center operations.

In a survey of 9,200 shoppers, Zappos.com took top honors in the sixth annual NRF Foundation/American Express Customers’ Choice survey, conducted by BIGresearch. The results were announced at the Annual Retail Industry Luncheon during the National Retail Federation’s BIG Show in New York City.

How the online shopping experience has changed since the birth of e-commerce was the focus of a lively session at the National Retail Federation's BIG Show in New York City this week.

J.C.Penney is set to launch two new online retail businesses this summer — Gifting Grace and CLAD — thanks to a marketing partnership the retailer formed with Hearst Magazines. The goal? To gain a significant share of consumers' growing e-commerce spend.

J.C. Penney has launched a fully integrated Facebook e-commerce application. J.C. Penney customers can add to cart, check out, edit and remove products from cart, specify shipping address, ship to store, and pay with credit card.

Retail sales rose the most in eight months in November, led by Abercrombie & Fitch and J.C. Penney. The increase beat analysts’ estimates as consumers gobbled up discounts, particularly during the Thanksgiving weekend.