J.C. Penney

Shoppers want to think they're getting a good deal. By taking advantage of sales and using coupons, they get that feeling. J.C. Penney claims it's offering "every day" low prices, which isn't true. It may fool the nonshopper, but not the shopper.

Those who attended the Online Retailer Roadshow in Melbourne yesterday were lucky enough to hear Ruby Anik, senior vice president of brand marketing for J.C. Penney, say some surprising things about the future of retail. 

Kohl's has joined a handful of other up-and-coming masters of retailing in spreading brick-and-mortar stores nationwide during the suburban building boom. Now, however, Kohl's real estate ambitions are waning as the retailer deals with the effects of online retailing and slower growth overall in its physical stores.

After receiving such great feedback on our inaugural list last year, we here at Retail Online Integration decided to make this an annual feature to highlight the leading female executives in cross-channel retail. The women on this year’s list, as were those on last year’s, are the best and brightest in the cross-channel retail industry.…

Macy's asked a court to reject counterclaims by Martha Stewart Living Omnimedia in their legal dispute over a plan to open miniboutiques in department stores operated by J.C. Penney.

Ellen DeGeneres' ads for J.C. Penney began airing during the 84th annual Academy Awards. They've been mired in controversy ever since the company announced DeGeneres as the spokesperson. The organization One Million Moms has since denounced the company and demanded her removal because she's a lesbian.

J.C. Penney is promoting its new fair and square pricing as well as ramping up its mobile commerce strategy via a new advertising campaign. The company is running audio and full-page ads within Pandora's iPhone application. 

Last April, Gamestop opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered.

J.C. Penney CEO Ron Johnson is dealing with his first media controversy. Johnson, flashing an incredibly charming smile, appeared on CBS to defend spokesperson Ellen DeGeneres. He said that DeGeneres was the perfect pick to represent the new direction of the company because of her positive, outgoing attitude.

Since the announcement that Ellen DeGeneres would be a new spokesperson for J.C. Penney, there's been an outpouring of support. There have also been a handful of critics. Ellen addressed them head-on in her monologue.