iProspect

Happy Friday everyone! As our multiscreen world grows and evolves, retailers are learning they need to adapt - and quickly. A recent Google Insights blog post shared five ways retail has changed over the years. One of the most significant differences is mobile. "As the lines blur between online and offline, innovative retailers are integrating…

If you've ever doubted the validity of mobile as a contributor to your bottom line, holiday season 2012 is here to disavow you of such notions. Just days into peak season, retailers were seeing record-breaking sales from mobile devices. Let's take a look at the influence of mobile during this pivotal time of year and what these trends mean for retailers.

While some have their shopping completed and presents wrapped under the tree, the holiday shopping season isn't over yet. There are a few critical shopping days remaining that savvy online retailers can take advantage of by following these tips:

A compilation of this year’s best and brightest ideas in our annual 50 Best Tips issue.

An important factor to success for any online retailer is which keywords to find and add to your search marketing efforts. Most retailers keep a lid on their most successful keywords, but the process for finding them isn't exactly a secret. Kate Goodman, vice president of e-commerce at women's apparel retailer Talbots, and Courtney Wegner, client services manager at iProspect, a search marketing firm, shared best practices to finding your brand's keywords in a session titled, How I Found My Best Keywords, at the Internet Retailer Conference & Exhibition in San Diego yesterday.

We're excited to offer you Retail Online Integration's 50 best tips of 2010. Our editorial staff reviewed every word published in our print publication, e-newsletter (The ROI Report) and website over the past year. From there, we've extracted the best money-making and cost-saving pointers. Enjoy.

Brands that buy rankings through paid search on engines powering retail websites experience better sales.

When integrated, search engine marketing (SEM) and online display advertising can deliver far greater results than the same campaigns planned in isolation.

With the down economy a continuing issue, marketers must make integration a top priority. By fully integrating search engine marketing (SEM) with all other marketing channels, you can squeeze the most out of your media and marketing spend.

Despite reports detailing the strong power of integrating search marketing and offline channels (go here for an example), 45 percent of search engine marketers who responded to a recent Jupiter Research survey said they don’t integrate their search marketing efforts with offline channels. The online survey was completed by 289 search marketers. Here are some more findings of the report. * Of the 55 percent who do integrate their search marketing efforts with at least one offline marketing channel, direct mail was the favored channel (34 percent), followed by magazine/newspaper advertising (29 percent), and television and radio advertising (both 12 percent); * 19 percent