iGoDigital

Providing a customized and personal shopping experience was at the core of OnlineShoes.com’s business objectives. However, it needed a way to automate the online product recommendations process. Learn how OnlineShoes.com leveraged iGoDigital’s personalized recommendations tool to increase return on investment. 

Looking to maximize your return on investment? iGoDigital, an ExactTarget company, shares five digital marketing best practices to sharpen your strategy and give your revenue a boost. In this guide, you'll learn ways to increase relevancy, automate merchandising cross-sells and upsells, increase conversions, and drive return on marketing investment.

What's the No. 1 reason people unsubscribe from email programs? The content consistently doesn't relate to them. If you're blasting your entire database of customers, they're likely not listening. Customers want one-to-one relationships. By better targeting your email campaigns, your customers receive messages specifically designed for them.

With thousands of websites vying for your customers’ attention, how are you going to break through the digital noise? The answer: Be engaging. Give customers a reason to spend time on your site and come back more often. By capturing mindshare, you'll capture wallet share as well.

Check out this free guide to learn how to leverage the data you gathered this holiday season to build long-term relationships with your customers. Any lasting customer relationship begins with an initial interaction, and for many shoppers the holidays were like a first date on your site. And just like an enamored suitor who wants to continue the courtship, using what you know about each customer to speak directly to them will help build a one-to-one connection far after the holiday rush.

Shoppers will consult 10 different sources before making a purchase. How will you convert that research into a sale? Personalization can connect all the points in the buying cycle, from the first experience to remarketing to engaging customers every time they return. Download Six Tips for Using Personalization to Move the Needle today.

Behaviorally targeted messages perform three times better in terms of revenue per send than traditional email communication. If you're not segmenting behavior and using it to drive marketing, you're missing out on valuable conversions. What behaviors should you be capturing and how should your marketing capitalize on those? Download the tip sheet.

Product recommendations on your site can boost conversions, average order values and shopper loyalty. But there are many providers in the market, and it can often be confusing to understand the differences between them. This buyer's guide includes questions to ask as well as things to consider when evaluating product recommendations vendors.

A compilation of this year's best and brightest ideas.

How BIG will your data be after this holiday season? Learn how to harness the power of big data behavioral segmentation tools by downloading this free whitepaper.