April 17, 2007
As the power of search engines has become stronger, marketers have been spending more on both paid and natural searches seeking to get as much visibility on those sites as possible for their companies. Research has shown you often get more than 30 percent more clicks when you combine the paid and natural searches. But have you ever wondered whether the synergy between natural and paid search could also affect other performance measurements, including actions, orders and page views? That’s what digital marketing agency iCrossing set out to do in its recently released report, “Natural & Paid Search Symbiosis.” Data collected and analyzed by researchers
