November 1, 2007
We all need road maps, particularly us merchants. There’s so much good stuff out there to choose from, so many different directions you can take in merchandising your catalog, that you need to find ways to navigate. In my 20-plus years as a creative merchant, I’ve always made product fit charts my strategic tool of choice as I sift and sort through thousands of product possibilities for each brand’s offerings. I treat them as my merchandising road maps, driving me to the very heart of each brand I work with. They help me edit the multitude of products I see at trade shows
