Google

Finding Santa's Helpers
September 1, 2011

In June, BIGresearch reported that 89.9 percent of Americans with jobs don't expect to see a pay increase in 2012. As a result, people plan to continue their belt-tightening habits: 58.9 percent plan to spend less on clothing, 53.1 percent plan to comparison shop and 50 percent plan to stay on a strict budget. So, how can you grow your holiday sales while consumers are reducing their spending habits?

The +1 Button for Retailers
August 31, 2011

Adding +1 buttons to your product pages makes it easy for your customers to recommend the products they love on your site with a single click. And thanks to recent improvements to the +1 button, they can take the conversation even further by sharing your products right away on Google+.

Facebook, Twitter See Record Number of Visits in July
August 23, 2011

Facebook and Twitter both broke records last month with the highest number of visitors seen by both sites, according to data released by comScore. For the month, Facebook was the fourth most visited website in the U.S., behind Google, Yahoo, and Microsoft.

Sephora Enhances Shopping Experience With Google Catalogs App
August 23, 2011

Sephora is enhancing the shopping experience and broadening its mobile reach with a new Google Catalogs application for tablet devices. Google Catalogs is a free app that lets users browse catalogs from Macyโ€™s, Brooks Brothers, Pottery Barn and others via the iPad. Users can also interact with videos and additional content for a rich user experience.

Google Launches Catalog Shopping App
August 17, 2011

Googe has created Google Catalogs, a free app for tablet devices that enables you to browse all of your favorite catalogs and interact with new layers of rich-media content. The Google Catalogs app features digital versions of catalogs across many popular categories, including fashion and apparel, beauty, jewelry, home, kids and gifts.

Studies Show Search Ads Drive 89% Incremental Traffic
August 12, 2011

Advertisers often wonder whether search ads cannibalize their organic traffic. In other words, if search ads were paused, would clicks on organic results increase? Would they make up for the loss in paid traffic? Google statisticians recently ran over 400 studies on paused accounts to answer this question.

8 Steps to Shoebuy.com's Success
August 10, 2011

Despite leaving the company five weeks ago, Shoebuy.com founder and former President and CEO Scott Savitz led a session at this week's eTail conference in Boston where he detailed the steps the online footwear retailer took to grow into one of the most successful online brands, averaging more than 8 million visitors to the site monthly and realizing gross margins in excess of 43 percent for those visitors.

Video: Understanding Smartphone Consumers and the Mobile Movement
August 5, 2011

This video presents key findings from The Mobile Movement: Understanding Smartphone Consumers, a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 U.S. adult smartphone users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

5 Best Practices for Product Search
August 4, 2011

Think back to the last time you were in the market for a new printer, camera or sofa. If you used a search engine like Google or Bing, chances are you were served up a mess of things from videos to news results to images. That mess probably included ads that were pretty far off the mark.

Overstock Auctions Contributed $250 Million to Main Site Before Closing
August 2, 2011

In a post-earnings conference call with investors last week, Overstock.com founder and CEO Patrick Byrne addressed the recent closure of the online auction marketplace, saying Overstock's mantra is the savings engine, and that there was no way to make auctions come cheaper for the consumer. Despite the fact that Byrne said Overstock Auctions had sent many new customers to the main site where they shopped - he estimated it was on the order of $250 million over the years - the company closed the auction site in mid-July. Overstock.com reported revenue was up 2% in the second quarter year-over-year