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Listen in as Chris Smith, vice president of e-commerce and catalog for Jockey International, discusses how the cross-channel apparel retailer has found success using the Google +1 button.

At Shop.org's Annual Summit, digital marketing experts shared hundreds of tips and tactics to help online retailers inch further along in their quest for conversion nirvana. But according to Google’s Industry Director for Retail Todd Pollak, getting digital marketing right is a little more simple.

ShoeDazzle set out to build a visually appealing and targeted approach to reach various segments of female consumers. Using the Google Display Network, it developed an online marketing strategy which would show the most relevant shoe style for each customer segment. This allowed ShoeDazzle to boost conversions dramatically, with the Google Display Network driving 45 percent of its overall conversion volume with Google.

Google is adding new features to its Product Search shopping engine that is based on technology developed by Like.com, which was founded Munjal Shah - the founder of eBay tools provider Andale.com a decade ago. Shah sold Like.com to Google last year. Google will add features from Like.com's Boutiques fashion website, which it said would be the first in a series of improvements to Google Product Search that leverages computer vision and machine learning technology. Google redesigned the Shopping homepage, whose look and feel is designed to "inspire and facilitate easy, enjoyable browsing and shopping." Shoppers can browse dress

This interview from Google Think Voices with Avinash Kaushik details how to succeed in the digital world using key insights to evaluate and refine the customer experience.

Bill Bass, president and CEO of Direct at women's apparel retailer Charming Shoppes, took a step back yesterday at the Shop.org Annual Summit in Boston to reflect on five lessons he's learned from the 15 years he's spent in the retail industry, including stints at Lands’ End and Fair Indigo.

Fifteen percent of web searches on Black Friday will be done on mobile devices, according to a study by Google’s AdMob. The Holiday Retail Mobile Insights study also projects that 44 percent of total searches for last-minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.

Google promoted a Groupon-like daily-deal offer on its homepage for the first time, a rare instance of the internet giant using its prized online real estate for advertising. The daily deal was the first time a Google Offers product has been promoted on its minimalist website and may signal an escalation of competition with Groupon.

  Luxury fashion label Burberry has increased its spending on digital marketing to 60 percent of its total marketing budget, three times the amount spent by the average company. The move comes following a successful start to a Facebook campaign for the new Burberry Body fragrance. Fans of the company’s page have been offered a free sample of the new perfume in exchange for permitting the application to access their Facebook data. So far, over 250,000 of the eight million Facebook users that ‘like’ the page have signed up to receive the offer.

New companies are gaining ground on retail giants like Amazon, Walmart and Best Buy, according to Stores Magazines Favorite 50 Online Retailers survey. Conducted by BIGresearch, the survey found Macys, Forever 21, Aeropostale and Nordstrom each gained ground with online shoppers this year. Amazon.com, Walmart.com, eBay.com, BestBuy.com and JCPenney.com maintained the top five spots. Macys.com joined the top 10 for the first time, in part because of its new exclusive private labels. Tween and teen apparel retailers Forever21.com and Aeropostale.com both significantly improved their position from last year's ranking, performing above expectations. Nordstrom.com and GameStop.com both made the list