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In the highly competitive and rapidly changing world of e-commerce, it’s vital for retailers to stay on top of the latest trends so as not to be outdone by competitors. What follows are four tips for merchants to help them increase sales, enhance customer relationships and, ultimately, build a more profitable online business.

Ever been in an airplane, on top of a roller coaster hill, ski lift or other high place and said, “I can see my house from here!”? Well, now you can add a new expression to that list: “I can see my QR code from here!”

The single biggest reason why consumers abandon their shopping carts is because of shipping and handling charges. While you may not be able to offer permanent sitewide free shipping, it is well worth digging into your shipping costs. Simply put: reduce them and you’ll sell more.

While you’re probably in the middle of the busy holiday season right now, 2012 is closer than you think. As you begin to look forward to the year ahead, I’ve put together a list of predictions for what cross-channel retailers can expect come next year.

A U.S. judge has ordered Google, Yahoo, Twitter and Facebook, among others, to delist domain names linked to websites selling counterfeit goods. It represents a significant step in the ongoing battle against the sale of fake items online.

Google added a "Best Match" feature to its Google Product Search shopping engine to make it easier for shoppers to find products and feel confident in their purchases. When searching for a specific product, Google will highlight the product it thinks the shopper is looking for at the top of the search results page. Google also added a "Popular Products" feature, which is a list of products ranked in order of popularity. This is designed to help shoppers focus quickly on a few models, and Google will provide suggestions on how to refine the search - for example, by

Google is taking its Street View map service indoors, enabling users to see 360-degree images of the interior of various businesses including retail stores and restaurants. The internet giant rolled out pilot projects of the service in London and Paris last week, as well as in other cities across Japan, Australia, New Zealand and the United States.

What was once a single day event has grown into a five-day kickoff weekend, running Thanksgiving Thursday through Cyber Monday. The holiday shopping season has arrived. Here are some last-minute tips from Google on what to expect and how to maximize sales this week.

It appears that J.C. Penney is a leading yuletide marketing warrior based on the Promoted Tweets it's purchased with terms involving competitor Target with Black Friday only four days away.

Wayne, N.J. -- Toys “R” Us said Friday that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers. In addition, the retailer said it has made updates made to its iPhone and Android experience, as well as announced partnerships with eBay, Google and shopkick to help customers use their mobile devices to locate product, pay for purchases and source discounts. The shopkick app will allow shoppers at approximately 100 stores in the New York, San Francisco, Chicago and Los Angeles metro areas to receive savings by entering the stores. Google