Google

Google Plans Tablet Store to Take On Amazon and Apple
April 2, 2012

If at first you don't succeed … Coming off an unsuccessful attempt to sell an Android smartphone back in 2010, Google is planning to launch an online store similar to Amazon.com and Apple to sell co-branded tablet devices, according to The Wall Street Journal. Google's move comes as Apple has gotten a boost from its new iPad and Amazon has made a splash with its Kindle Fire tablet. Apple dominates market share of the category with Android devices a distant second. 

Google, Etsy, Amazon are Pinterest's Top Sources of Content
March 7, 2012

Where are the ladies that use Pinterest getting their content from? According to a study by Zoomsphere, a social media statistics tool, the sources are as female-oriented as you'd expect. Rounding out the top two sources are Google and Etsy, with numbers closely rivaling each other that by the time this article publishes the two sources may have traded spots.

3 Ways to Reach Consumers No Matter Where They Are
March 7, 2012

David vs. Goliath? Can't we all just get along … and sell more stuff? A recent New York Times article suggests there's a trend of consumers attempting to rebel against big online retailers like Amazon and eBay. Retailers shouldn't view the internet as an "us or them" scenario, however. Everywhere is local online. Some consumers will shop on Amazon, while there are others looking for the little guy. As a retailer, there's no reason why you can't satisfy both. 

Product Videos Generate Increased Conversions for Camo Trading
March 1, 2012

Retailers are coming to the realization that video helps sell product. That’s why Camo Trading made the decision to add product videos to its e-commerce site. As a small brand with limited resources, however, Camo Trading couldn’t produce videos in-house quickly enough or at a high enough quality to justify the expense.

A Round Peg for a Round Hole
March 1, 2012

A mobile marketer’s toolbox is full of strategies and tactics they can leverage to interact and engage with customers and prospects alike. To successfully use mobile marketing to impact your company’s bottom line, you need to choose the right tool for what you’re trying to accomplish.

Google Responds to Valentine’s Day Florist AdWords Ambushing
February 27, 2012

Valentine's Day was marred for many by failed or faulty delivery of bouquets to loved ones and many consumers and retailers had things to say about it. Google was asked to comment and it replied by email: "Google allows advertisers to bid on competitor keywords as well as to use competitor terms in the ad text itself as long as advertisers do not make any false or inaccurate claims in their ads."

What's in Your Mobile Phone?
February 27, 2012

Although it may be premature to say that the long-awaited day of mobile payments has arrived for all establishments, mobile payment options are definitely arriving. What's more, they're radically changing the way consumers and retailers complete transactions.

How Retailers Can Begin Engaging Social Communities
February 21, 2012

Social media has been widely adopted by individuals over the past few years. Today, companies are joining the conversation and it’s changing the retail game. The companies that will come out on top need to communicate and build relationships where their customers are. But how?

4 Reasons to Invest in Social Commerce
February 15, 2012

With the growth of Facebook, it’s clear that the social network is now a social platform. One of the activities best suited to this new social platform is commerce. From the results we started seeing in 2011 — which will only grow in 2012 — here are four reasons why your brand should add social commerce in 2012:

Splintering of the Consumer Market
February 3, 2012

Before the 2010 Super Bowl, what was the most watched television show? Surprisingly, it was the final episode of "M-A-S-H." The record stood for over 25 years, even with a growing population. In 1983 there were essentially three networks, so the television audience didn’t have many choices. This was a marketer’s dream. Not only could you reach a massive audience, but you could count on these significant shared experiences as common points of reference.