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Where are the ladies that use Pinterest getting their content from? According to a study by Zoomsphere, a social media statistics tool, the sources are as female-oriented as you'd expect. Rounding out the top two sources are Google and Etsy, with numbers closely rivaling each other that by the time this article publishes the two sources may have traded spots.

David vs. Goliath? Can't we all just get along … and sell more stuff? A recent New York Times article suggests there's a trend of consumers attempting to rebel against big online retailers like Amazon and eBay. Retailers shouldn't view the internet as an "us or them" scenario, however. Everywhere is local online. Some consumers will shop on Amazon, while there are others looking for the little guy. As a retailer, there's no reason why you can't satisfy both. 

Retailers are coming to the realization that video helps sell product. That’s why Camo Trading made the decision to add product videos to its e-commerce site. As a small brand with limited resources, however, Camo Trading couldn’t produce videos in-house quickly enough or at a high enough quality to justify the expense.

A mobile marketer’s toolbox is full of strategies and tactics they can leverage to interact and engage with customers and prospects alike. To successfully use mobile marketing to impact your company’s bottom line, you need to choose the right tool for what you’re trying to accomplish.

Although it may be premature to say that the long-awaited day of mobile payments has arrived for all establishments, mobile payment options are definitely arriving. What's more, they're radically changing the way consumers and retailers complete transactions.

Valentine's Day was marred for many by failed or faulty delivery of bouquets to loved ones and many consumers and retailers had things to say about it. Google was asked to comment and it replied by email: "Google allows advertisers to bid on competitor keywords as well as to use competitor terms in the ad text itself as long as advertisers do not make any false or inaccurate claims in their ads."

Social media has been widely adopted by individuals over the past few years. Today, companies are joining the conversation and it’s changing the retail game. The companies that will come out on top need to communicate and build relationships where their customers are. But how?

With the growth of Facebook, it’s clear that the social network is now a social platform. One of the activities best suited to this new social platform is commerce. From the results we started seeing in 2011 — which will only grow in 2012 — here are four reasons why your brand should add social commerce in 2012:

Before the 2010 Super Bowl, what was the most watched television show? Surprisingly, it was the final episode of "M-A-S-H." The record stood for over 25 years, even with a growing population. In 1983 there were essentially three networks, so the television audience didn’t have many choices. This was a marketer’s dream. Not only could you reach a massive audience, but you could count on these significant shared experiences as common points of reference.

For most brands, the decision to participate in social media was made because the audience numbers on platforms like Facebook or Twitter made it an alluring marketing opportunity. This opportunity, coupled with competitive brands setting up an official presence, pushed a vast majority of fashion brands to now be present on the most popular platforms.