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YouTube used to be for cat videos. How passive. Soon you'll be able to watch it and buy kitty litter. YouTube is introducing the ability to shop for products directly from its videos, a move that opens the door for new revenue as the online video site looks to turn a profit. The ads can appear on…

After being announced back in June at Google I/O, Android Pay is finally rolling out to devices. Yes, Android users can finally pay for things with their phones. Of course, they’ve been able to do that for the last four years with Google Wallet, but Android Pay is a different product that's certainly better in…

After years of running its Google Express service — which offers same-day delivery on merchandise and packaged foods from a variety of retailers to customers in a handful of markets around the country — the internet giant is now reportedly confident enough to try its hand at bringing fresh food and groceries to consumers’ doors. Google’s…

The hottest topic in e-commerce these days seems to be “buy buttons.” The energy though appears premature. Pinterest announced its buyable pins with a press conference and sentimental Hallmark-like videos, though the buyable pins are actually hard to find. Facebook, the king of all social networks, announced a buy button more than a year ago,…

Google is launching buy buttons for its search results. The Wall Street Journal, citing unnamed sources, reports that the search giant plans to add “buy” buttons to pages showing search results for products available for online purchase. The buttons, which will take shoppers to another Google product page where they can actually make a purchase,…

Mobile social platforms house the food, clothes, looks and lifestyles people want to live and breathe. This works to the benefit of retailers because it makes for an environment conducive to a seamless experience of consumption. In essence, consumers are ready to shop when they're active on mobile social media platforms. Retailers that will sustain successful businesses are the ones that understand this omnipresent mind-set, and pioneer the routes to connect the intersection of social media and mobile commerce.

As beauty-product sales increasingly move online, Ulta Beauty has launched a technology initiative to improve its service and boost sal

Normcore? So last year. String bikinis? Most definitely over. Even interest in skinny jeans may be waning, if 6 billion fashion-related queries by Google users are any indication of this year's most popular trends. Instead, consumers are googling tulle skirts, midi skirts, palazzo pants and jogger pants, according to the company, which plans to start issuing fashion trend reports based on user searches twice a year. The new trend aggregations are part of the company's bid to become a bigger player in e-commerce and fashion beyond its product search engine or advertising platform.

Google released one of its most significant algorithm changes ever last Tuesday. This update has been dubbed "mobilegeddon" and "mopocalypse" for good reason: Google says the change will affect more sites than previous "huge" updates. Based on Pure Oxygen Labs' annual mobile search engine optimization scoring of the top 500 retailers, I believe this update will impact nearly every retailer, some dramatically. What can your brand do to maintain its organic search presence? Here are few tips.

What are WiFi implementation best practices for reaching goals? First, work closely with store operations and marketing to get budget e