Google

A Recap of Magento's Imagine Conference, Part 1
April 15, 2013

I attended the Magento Imagine Conference in Las Vegas last week as a speaker and attendee. This was the third year of Imagine and, as promised, it was an exciting and energizing event consisting of workshops, networking, self-promotion and a lot of Vegas-style glam. Here's part one of my recap of the event:

Image Search Tips for E-Tailers
April 11, 2013

Traffic from image search isn't paid traffic, but it isn't free either. Those seeking to have their images rise to the top of image SERPs will need to invest time and effort in the images themselves and in the text describing them that help the search engines put them into their proper context and category. Here are a few things you can do to improve the search performance of your images:

5 Ways Retailers Can Use POS Technology to Reach Their Target Consumer
April 9, 2013

As more technologies are being developed to supplement and enhance existing POS systems, it's becoming more important than ever for retailers to determine which types of software and applications are integral to reaching their end goals. While Google's recent emphasis on ecommerce

Comparison Shopping Engines: Shifting E-Commerce Sales Into Overdrive
April 8, 2013

I'm no expert in the logistics behind comparison shopping engines (CSEs), but I am definitely an expert in using them. It's as simple as a Google search, and voila, you have a price comparison of the item you desire from sites all over the internet. It's just so darn convenient! Why would anyone want to take on a crowded mall when they could order all the same things, at more competitive rates, from the comfort of their home?

Google Shopping: What's Next?
April 4, 2013

As Google Shopping continues to evolve, it's important to understand what you can be doing to stay ahead of the curve. To help you optimize your data, ChannelAdvisor created the Google Shopping: What's Next? tip sheet.

Google Starts Testing Google Shopping Express in SF, With Free Delivery From Target, Walgreens, Staples And More
April 2, 2013

Google is finally opening up its Google Shopping Express service to the public today, with the same day delivery service being made available as a test to select users in San Francisco and the Peninsula from San Mateo to San Jose. Participating retailers include, as we've previously reported: Target, Walgreens, Staples, American Eagle, Toys"R"Us/Babies"R"Us, Office Depot, San Francisco's Blue Bottle Coffee, Raley's Nob Hill Foods, and Palo Alto Toy & Sport.

Charming Charlie Goes Local to Improve Search Rankings
April 1, 2013

Charming Charlie, a Houston-based fashion, jewelry and accessories retailer, launched a local search marketing program late last year that helped its local first-page Google search rankings nearly double on average in the more than 240 cities where the retailer has brick-and-mortar locations.

4 Best Practices for Combating Online Fraud
April 1, 2013

The good news is that online retailers understand fraud is a growing problem and have taken steps to combat it. Their efforts are making an impact. Studies point to a decrease in the percentage of orders lost to fraud. Our own Annual Trends Survey revealed that for 75 percent of respondents, less than 1 percent of their online orders are fraudulent. While this is a step in the right direction, you shouldn't be satisfied till that figure is 0 percent. Here are tips to help you get there:

The Year of the Mobile Wallet? Better Luck Next Year
April 1, 2013

The concept of a mobile wallet isn't new. After all, Google Wallet has been live for a year-and-a-half and prior to that there have been a number of startup payment systems in the marketplace. What's changed in the marketplace is that many tech industry experts and tastemakers are proclaiming 2013 the year of the mobile wallet. Here are the reasons why:

Google Tests Same-Day Delivery
March 29, 2013

Google is wading deeper into the growing pool of online shopping competitors, testing out its ability to provide customers with same-day delivery. This week the company launched a small pilot program in the Bay Area called Google Shopping Express. The service allows online shoppers to order from name-brand stores like Target and Toys"R"Us and have those goods delivered the same day. The service, for now, is free to consumers. Google will make money by taking a commission from the retailer.