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Urban Outfitters Building a โ€˜Superiorโ€™ Shopping Village
October 4, 2013

There's a sense of alternate reality built in to each of URBN Inc.'s (owner of Urban Outfitters, Anthropologie, BDLHN and Terrain) stores. Now URBN is taking this experience to the next level by building a branded village where ladies (and men) can live its ethereal lifestyle and buy it, too. Our sister site Racked Philly reports that the company purchased 6.5 acres in Devon, Pa. (about 30 minutes outside the heart of Philadelphia as the Google Maps flies) onto which they plan to erect a Terrain garden center, an Anthropologie, a boutique hotel, a couple farm-to-table restaurants, and more.

How Coach Uses Facebook, Twitter, Pinterest and Google+
October 3, 2013

Econsultancy takes a close look at Coach's social strategy and shares how the luxury brand has created a strong global social presence. "Many of the posts include links back to the relevant page on Coach's e-commerce site, though it manages to achieve a subtle tone rather than putting people off with an overt sales pitchโ€ฆ

Sherwin-Williams Releases Google Glass App
October 1, 2013

Sherwin-Williams is releasing a new consumer app for Google Glass, called ColorSnap Glass. Developed for Sherwin-Williams by digital marketing agency Resource, ColorSnapp Glass provides a digital layer of color samples customers can view using the Google Glass device. "We're committed to harnessing the latest in technology in order to create superior experiences for our customers," said Ellen Moreau, VP of

3 Reasons Why E-Commerce Sites Are Slowing Down, and What You Can Do About It
September 30, 2013

When it comes to website load times, user expectations are constantly escalating. In 1999, the optimal load time was eight seconds. By 2010, 57 percent of online shoppers stated they would abandon a web page after waiting just three seconds for it to load. While internet users may have high expectations, these expectations aren't being met by most sites.

Digital Strategies for Luxury Brands
September 27, 2013

Luxury brands by their nature must approach digital marketing in a far different manner than brands that appeal to the masses. This includes everything from targeting to customer service. Luxury brands must be able to take the services their customers expect in-store and provide them in the digital space.

The Evolution of Search
September 26, 2013

With search moving away from desktops for a mobile alternative, Google became aware of the need need for a new web design layout that could help better monetize search results across all devices.

3 Ways Shopping Online is Changing โ€ฆ and Why Retailers Need to Keep Up
September 26, 2013

Online shopping is expected to reach the $300 billion mark in the U.S. by 2015, which is up from only $93 billion just 10 years ago. Retailers need to keep up with consumersโ€™ ever-changing needs when it comes to shopping and making purchase decisions online. Here are three of the most critical ways online shopping is changing:

Video Engages Consumers at Every Stage of the Shopping Process
September 23, 2013

The key to getting shoppers to notice your online videos is to get as much mileage out of them as possible. That means thinking beyond product pages. Sure, they're the logical place for your videos, but there are many more ways to place videos in front of consumersโ€™ eyeballs โ€” at the beginning of the shopping process, in the middle and after browsers become buyers.

How Retailers Can Cross Borders
September 23, 2013

For any business owner or executive who has spent years contemplating international expansion, now is undoubtedly starting to feel like the right time to act. The media is abuzz with stories about the global economy and technology advancements make it seem easier than ever to reach burgeoning new markets. It's true that markets are opening up and there's enormous potential for retailers that make the right decisions about online content and lead generation, but easy? International expansion isn't easy, even in the age of online retail. Growing beyond borders requires the right mix of people, knowledge and technology.

Google is Poised to Revolutionize Consumer Retail
September 19, 2013

The rumors have abounded for more than six months: unconfirmed whispers that Google will open up its own major chain of consumer retail stores. The company has dipped its toes into the retail waters with Chromebook-focused kiosks in the U.S. and the U.K. over the past few years, with installations inside larger retailers like Best Buy, Dixons and Currys. Yet while kiosks โ€” particularly those staffed by Google employees โ€” offer some value in promoting Google's products and services, the company has a much greater opportunity for late 2013 into 2014. Kiosks aren't going to foment a retail revolution.