July 13, 2016 at 11:59 am
Yesterday, Google announced "Showcase Shopping" ads, a visual product ad for retailers. The ads are being created to help people find what they're looking for even when the search query they enter is vague. According to Google, 40 percent of consumers look for items based on vague keyword searches such as "summer dress," "women's athletic…
June 13, 2016 at 10:55 am
In an effort to increase the amount of traffic coming to its website from mobile devices, Lighting New York (LNY), a retailer of residential and commercial lighting fixtures, recently partnered with Google and is leveraging the search giant's cross-device conversions data. In episode 39 of Total Retail Talks, Aaron Covaleski, director of search marketing at LNY,…
May 23, 2016 at 10:22 am
At Google’s I/O conference, Google’s Advanced Technology and Projects (ATAP) research unit offered an update on its interactive textiles project unveiled last year, Project Jacquard. ATAP’s Ivan Poupyrev announced that the company was collaborating with iconic clothing company Levi’s to launch a “connected” smart jacket aimed at urban cyclists that will allow wearers to do…
May 18, 2016 at 9:55 am
To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features. While it's the first time Google has brought ads to the Image Search, the search engine giant has been testing them with various brands for months.…
March 17, 2016 at 10:43 am
When the news broke that Google was making a major change to the search engine results page (SERP) and removing text ads from the right-hand side (i.e., the right rail) for desktop searches, retailers and advertisers responded with quite a bit of consternation about how these changes would impact the paid search campaigns that have…
February 29, 2016 at 9:34 am
This article explains what CRM retargeting is, why you should use it and how it can increase conversions.
January 6, 2016 at 11:13 am
The end goal of all retail companies is to hear the cha-ching of the cash register. But getting there is rarely an easy path. Retailers must make a series of decisions before the cash register rings, and one misstep along that decision path can cost them big. In fact, these missteps equate to $1.1 trillion…
November 19, 2015 at 11:51 am
Consumers who use their mobile phones to search for products via Google Shopping might now forget they're using a browser instead of an app. Google introduced a number of design changes Thursday to its shopping section that are meant to cater to a mobile-first audience, including a new layout, faster browsing and information such as inventory levels…
November 6, 2015 at 12:08 pm
Google has abandoned plans to open its first-ever retail store in New York City. The company is trying to sublease a 5,442-square-foot SoHo space it leased last year, and wants $2.25 million annually in rent for it, according to sources. The decision to abandon its retail store came after the internet giant spent $6 million renovating the…
October 22, 2015 at 11:15 am
Google has launched Shopping Insights, a tool that lets retailers see product search trends across the U.S. By harnessing its massive trove of shopping intent data – i.e., information that shows what kinds of products consumers have researched, and from where – Google hopes retailers will be able to better plan marketing strategies and where to stock…
