Google

After years of delay, Google says it will no longer cancel and replace third-party cookies for its internet browser Chrome, reports CNBC. Cookies are used by advertisers to track users across multiple sites and deliver targeted ads. In 2020, Google said it would end support for those cookies by early 2022 once it figured out…

In episode 325 of Total Retail Talks, Joe Keenan interviews Bill Ready, president of commerce, payments and next billion users at Google. Ready discusses his professional background and current role, as well as how Google is trying to create a different online commerce experience for both consumers and merchants, fostering democratized choice and transparency. He…

Google announced that it will open its first-ever retail store, where it will sell Pixel phones, Fitbit wearables, Pixelbooks, Nest thermostats and speakers, and more. The store will be located in New York City's Chelsea neighborhood, specifically in the building that houses Google’s New York offices and is close to an Apple Store. The store is expected to…

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “SEO Might Be Dead But ‘E-A-T’ing Right is Alive and Well,” authored by Steven Clayton, founder and CEO of NetBlaze. Google made major changes to its search algorithms back in May 2020 that have…

Walmart announced Tuesday a partnership with Google to bring voice-activated grocery shopping to customers using Google Assistant, reports CNBC. The feature will launch this month, and will be available on any device with Google Assistant, including Home Hub, Android phones, iPhones, watches, and more. Consumers will be able to add products to their Walmart grocery…

Getting onto Google’s first page for important search terms is a necessary goal for retail brands. However, it’s getting even harder as Google now shows fewer organic links on page one for retail searches. Instead of the traditional 10 blue links, Searchmetrics’ analysis of thousands of retail results on Google indicates the search engine now displays, on…

Google will invest $550 million in Chinese e-commerce powerhouse JD.com, part of the U.S. internet company’s efforts to expand its presence in fast-growing Asian markets and battle rivals including Amazon.com. The two companies described the investment as one piece of a broader partnership that will include the promotion of JD.com products on Google’s shopping service. This…

Google is opening a pop-up shop in New York City beginning on Oct. 20 called “Made by Google.” This is the same tagline the tech titan uses to market its own-brand hardware, which now includes the new Pixel, Pixel XL, Daydream View, Google Home and Google Wifi. This is a first step in Google’s stated new…

Google is empowering influencers and retailers with its latest update. This week, Google released “Shop the Look," which lets the user search for specific outfits and home items, showing links within shoppable ads. The end result? Shoppers won't have to switch to a different website to purchase the product — it can all be done…

It’s no secret that proper search engine optimization is a key factor in the success of an online retailer. Some online retailers view SEO as a requirement to drive traffic to a website’s blog or homepage, but that’s only part of the story. To increase your chances of converting a website visitor into a customer, every…