October 30, 2007
As Internet service providers (ISPs) try to shield their customers from unwanted messages, oftentimes permission-based e-mail marketers are caught in the crosshairs. E-mail delivery firm Pivotal Veracity reports that one out of every five permission messages is filtered mistakenly as spam. Therefore, reaching the so-called “promise land” in the form of ISPs’ “whitelists” is the destination for all multichannel marketers. Whitelists are designated lists of trusted senders. Getting on whitelists greatly improves the chances your message will get delivered. E-mail strategy, solutions and services provider Silverpop recently published the whitepaper, Unlocking the Secret World of Whitelist: Insight for Enterprise E-mail Marketers, to help
