Gilbert Direct Marketing

Find out why I believe direct mail is the eco-friendly marketing channel when compared to email and the internet. Five arguments are presented that may reshape your thinking on the subject.

Digital and direct marketers are planning a major ramp-up in hiring this winter, according to Bernhart Associates' latest Quarterly Digital and Direct Marketing Employment Report. "All of our major indicators are showing significant improvement," said Jerry Bernhart, principal of Bernhart Associates Executive Search. "As far as hiring goes, digital and direct marketers are back on a growth trajectory."

I'd like to take this opportunity to set the record straight for those who put forth the garbage that direct mail intrudes. Consider the following:

Continuing with his top tips of 2009, All About ROI columnist Jim Gilbert helps prime your business for a profitable 2010.

All About ROI columnist Jim Gilbert recounts his top tips of 2009 in part 1 of this multipart series designed to help you best prepare your business for a prosperous new year.

Personally, I'm glad that 2009 is coming to a rapid close. As the saying goes, "May you live in interesting times.” This year was certainly interesting. In fact, I can't recall being bored for one minute in 2009.

Check out the following nine laws I've developed to help your business properly set expectations for its social media initiatives.

Try these five tactics to increase sales and revenues before 2009 passes you by.

To me it's simple: Make it easy to speak with me or my business goes elsewhere. I couldn’t find a satisfactory way to contact GameHouse, and I grew frustrated. But there was a big (really big) “Follow us on Twitter” button, so I clicked it. I sent a tweet to GameHouse — and the rest of its followers — on how I was having problems and was aggravated that its website had no contact info. For good measure, I joined its Facebook fan page and sent the same message.

Friends and readers, where's time gone? Back in 1999, I decided to start my own direct marketing consultancy. It wasn't out of any burning desire to be an entrepreneur again (I started a publishing company when I was in my 20s), but more out of self-defense. Living in Florida has its benefits and challenges. The benefits are obvious; the challenges not so much. Florida is the wacky company capital of the world (and that's putting it nicely), so this was a good measure to hedge my bets.