Gap

Old Navy is facing a lawsuit in the Central District of California alleging that its artificial intelligence chatbot participates in illegal wiretapping by logging, recording and storing conversations, reports CNBC. The plaintiff’s filing argues that the chatbot “convincingly impersonates an actual human that encourages consumers to share their personal information.” In the filing, the plaintiff…

Gap Inc. is cutting about 500 corporate jobs as the apparel retailer struggles with declining sales. The job cuts, which include open positions, will be primarily at Gap’s offices in San Francisco, New York and Asia, and hit various departments, a representative for the retailer confirmed Tuesday. The moves were first reported by The Wall Street…

Gap Inc. CEO and President Sonia Syngal is stepping down from her position and from the company's board, effective immediately, the apparel retailer announced on Monday. Syngal will stay at the company during a brief transition period, and Bob Martin, the company’s current executive chairman of the board, will serve as interim president and CEO.…

Gap Inc. has announced a new integrated rewards program where credit card holders and loyalty members can earn points while shopping online or in-store at Gap, Banana Republic, Old Navy, and Athleta. The new program will simplify and streamline the way members earn and redeem rewards by combining the previous credit card and loyalty programs…

Walmart and Gap have inked a multiyear deal to create a home goods brand, as the discounter looks to drive more online sales and the apparel retailer hopes to strengthen its brand among shoppers, reports CNBC. The brand, Gap Home, will launch exclusively on Walmart’s website on June 24, and eventually bring the most popular…

Gap and Banana Republic are closing 225 stores this year and may close even more locations in 2021, CNN reported. In March, Gap Inc. announced it would be closing 90 stores, but this announcement means that number has more than doubled post COVID-19 pandemic. Most of the store closures will be in malls. Over the years,…

Gap is teaming up with Kanye West and Yeezy, his fashion company, for a new clothing line called Yeezy Gap, which will be introduced in the first half of 2021, the companies said on Friday. Yeezy’s design studio, under West’s creative direction, plans to create “modern, elevated basics for men, women and kids at accessible…

Gap Inc. is closing its trendy athleticwear brand Hill City less than two years after it launched. The apparel retailer said in a blog post on Thursday that it made the decision to close Hill City in order to dedicate its resources to its larger brands — Gap, Banana Republic, and Old Navy. Hill City was launched…

How do you go from being hip and cool to "samey and boring?" A brand is much like a relationship. At the beginning of a relationship, everything is new and exciting. Many relationships fade over time in terms of fun, passion and relevance. Does this mean the relationship has to end or that a brand…

Gap Inc. announced yesterday that it has ended plans to spin off its Old Navy brand, reversing a strategy announced less than a year ago. The plan was unveiled last year as a way to give Old Navy, Gap's faster-growing budget brand, space to maneuver as its own company. At the same time, the plan would have…