Forrester Research Inc.

As the coronavirus pandemic continues to present challenges for retailers and brands, we thought it would be helpful to hear from an industry expert. Editor-in-Chief Joe Keenan recently interviewed Sucharita Kodali, vice president and principal analyst at Forrester Research, to learn more about recent research that Forrester conducted into the state of the retail industry amid…

While at Shoptalk 2019 in Las Vegas this week, Total Retail's Joe Keenan interviewed Brendan Witcher, vice president and principal analyst of digital business strategy at Forrester Research. In the wide-ranging interview, Witcher offered his thoughts on the vibe from attendees at the show, the state of brick-and-mortar retail, the retail technologies he's bullish on for…

Retailers should stop wasting so much time trying to win over millennials because they're often broke. Instead, they should target older shoppers with more money to spend. That's a key finding from a report by Forrester Research Inc. called "The Future of Shopping," which looked at income and demographic changes over the past 40 years.

In what we've come to call the "Era of Immediacy," retailers must recognize that consumers now operate in real time and expect everything instantly. The need for speed has never been so important. In response, if organizations want to engage with their customers, they must do it on their terms, and re-engineer their approach. 

The global expansion process has changed significantly over the past five years. It's now relatively easy to sell your products in other countries. This Forrester Research report focuses on five of today's leading marketplaces across North America, Europe, Asia Pacific and Latin America. Find out what options are available for extending your global footprint. Download this free report today!

Download this May 2014 report from Forrester Research, Why Every Online Retailer Should "Ship-From-Store," and learn why the list of leading merchants that have rolled out ship-from-store programs, including Roots, Macy's, Toys"R"Us and Motorola, are rapidly growing.

Download this May 2014 report, Why Every Online Retailer Should Ship From Store, from Forrester Research, and learn why the list of leading merchants that have rolled out ship-from-store programs, including Roots, Macy's, Toys"R"Us and Motorola, is rapidly growing.

This webinar discusses the trends that are impacting the world of omnichannel eCommerce and how you can deal with them.

Retailers are generally doing a pretty good job of maximizing the desktop user experience. They also seem to understand the importance of the mobile user experience. For many, however, mobile is synonymous with smartphones, not tablets. Slow load times are the biggest point of frustration for mobile web users; consequently, the next step in the evolution of mobile retail is the recognition and adoption of best practices that deliver a faster, more reliable and consistent user experience. 

With Forrester predicting online shopping will reach $370 billion by 2017, retailers are fighting to get consumers to visit stores — and provide a quality experience when they get there. The trick is matching the convenience, speed and depth of information in-store that the online world easily provides. Also taking priority: time-saving techniques like virtual try-on; faster, more secure checkout; and protecting customers’ information. Consumers "expect the in-store experience to match the convenience of online," said Chris Donnelly, global managing director of Accenture Retail. Evidence the growth of mobile payments, which Accenture said will quadruple to $630 billion by 2014.