FootSmart Products
June 8, 2015 at 4:23 pm
With the growth of e-commerce, comparison shopping websites and apps as well as coupon services have sprouted up to satisfy the needs of price-sensitive consumers. With more options available to them, price has become a differentiating factor for many shoppers as they consider the merits of buying the same or similar product from one retailer…
June 1, 2008
Subject lines carry a lot of weight. They drive open rates and results. After e-mail recipients look at your “from” line and recognize your company or service, the next thing they do is look at the subject line to see what might interest them. Let’s examine some of the latest techniques for getting customers past the e-mail client and into your site. Free to Use ‘Free’ In the past, marketers were warned not to use the word “free” in a subject line. The concern was that it triggered spam filters and reduced chances of delivery. Since “free” is the most powerful four-letter
October 1, 2006
Catalogers’ Updates Acquisitions • ARAMARK, parent company of safety equipment and apparel catalog Galls, was acquired in August by an investor group led by ARAMARK CEO Joseph Neubauer. The deal, valued at $8.3 billion, is expected to close in late 2006 or early 2007. • Multititle cataloger Swiss Colony in August acquired Ashro Lifestyles, an apparel and accessories catalog catering to African American women. Terms of the transaction were not disclosed. • Multititle cataloger Spiegel Brands acquired in September Carabella Corp., parent company of swimsuit and evening wear catalogs Carabella and A.B. Lambdin. The acquisition adds the two brands to the growing number of catalog titles owned by
