Equifax Marketing Services

Whether you're in the beginnings of starting up your business or the heady days of growing it, one often neglected part is the operational headaches and risks you face as you scale. In particular, if your online business serves many customers and accepts payments on that platform (e.g., Uber, Kickstarter, Constant Contact), you should be thinking about fraud risk and how exposed your platform might be to this risk. Here are five tips to ensure you're not surprised by fraud losses: 

Spam is in the eye of the beholder. This adage offered by Anne Holland, publisher of MarketingSherpa.com, encapsulates the current discussions about e-mail appending. Most of the debates center around privacy as it relates to recipients’ permission. Some experts propose that the existence of a business relationship in one channel (e.g., direct mail) doesn’t justify marketers’ contact through another (e.g., online) when the customer hasn’t given his or her specific permission. “Until [customers] grant permission to send that e-mail, you shouldn’t assume you have it,” says Margie Arbon, director of operations for Mail Abuse Prevention System, a non-profit organization that works with Internet service