Dydacomp

By Terrell Sellix A matchback is the process of matching order records back to mailing-tape records to determine the actual source of those orders. Matchbacks have been used for years on a limited basis to try to pinpoint the source of unknown orders: typically 5 percent to 20 percent of orders. With the advent of the Web and the increase in multichannel marketing, understanding where your orders and customers are coming from has become harder to learn — and yet more critical to know — than ever. The shift has brought matchbacks into the limelight of customer order-tracking and results analysis. This Special

By Terrell Sellix A matchback is the process of matching order records back to mailing-tape records to determine the actual source of those orders. Matchbacks have been used for years on a limited basis to try to pinpoint the source of unknown orders: typically 5 percent to 20 percent of orders. With the advent of the Web and the increase in multichannel marketing, understanding where your orders and customers are coming from has become harder to learn — and yet more critical to know — than ever. The shift has brought matchbacks into the limelight of customer order-tracking and results analysis. This Special

This past year has seen a small, niche food purveyor begin its slow rise out of anonymity. Mackenzie Limited, a catalog of primarily high-end imported seafood, has struck two interesting deals. It acquired the consumer mail-order business of a domestic seafood supplier, and it signed a licensing and fulfillment deal with a seafood restaurant chain. Here’s the inside story on a catalog company that’s emerging onto the industry’s radar screen. Baltimore-based Mackenzie Limited today is owned by the father-daughter team of Walter Cederholm and Laura McManus. Cederholm is a retired quality control specialist in the nuclear power industry and works at Mackenzie only

Want to raise productivity levels in your mail and call centers? Who doesn’t—especially in the wake of the U.S. Postal Service’s (USPS) latest round of rate increases. To be sure, postal/mailing solutions encompass a vast array of products and services. Here we offer a small sampling of the numerous technology applications designed to save your company’s mail and call centers time and money. This list, while far from exhaustive, includes software that you can purchase, free applications available to customers of some outsource providers and Web-based application service providers. When known, we’ve included some cost estimates for these solutions and services.

To make the decision, you need to evaluate where you are now and where you want to be By Hallie Mummert Take this to heart: 15 million more people will make a holiday purchase online this season compared to last year, Jupiter Communications reported in November. Other research groups put holiday online spending at nearly double that of last year. With more consumer shopping behavior migrating to the Web, not to mention progress in the b-to-b sector, it's imperative to have a robust e-commerce shopping component. While the bells and whistles of designing a shoppers' online paradise can be fun, it's the back

Take this to heart: 15 million more people will make a holiday purchase online this season compared to last year, Jupiter Communications reported in November. Other research groups put holiday online spending at nearly double that of last year. With more consumer shopping behavior migrating to the Web, not to mention progress in the b-to-b sector, it's imperative to have a robust e-commerce shopping component. While the bells and whistles of designing a shoppers' online paradise can be fun, it's the back end that will make or break you—holiday season or not. Whether you are starting your e-commerce channel from scratch or looking