June 1, 2000
Brings Its Pages to Life By Alicia Orr Draper's & Damon's is one catalog where there's more than meets the eye when it comes to production savvy. The apparel catalog is targeted to mature women—a market that's usually more high touch than high tech—but Draper's & Damon's is itself on the cutting edge with many of its creative and production processes. Says Nic Romano, creative director at the Irvine, CA-based company, "We're one step away from leading edge when it comes to implementing catalog production technology. We don't want to necessarily be first. But [being] second
