Delia's

GOLD INK AWARDS The 21st annual Gold Ink Awards continued to call attention to the print industry’s finest projects. This year, North American Publishing Co. (parent company of the Gold Ink Awards and Catalog Success and Book Business magazines, the latter of which presented the awards) received nearly 1,500 entries. A team of judges with backgrounds from across the print industry pored over the submissions, awarding Gold, Silver, Bronze and Pewter honors in a total of 46 different categories. In all, 488 entries were selected for awards. Here’s a look at the gold and silver winners in the business and consumer catalog divisions.

Dear Editor, RE: “DMA Drops MPS Fee” that ran in February's IndustryEye, the Direct Marketing Association took the right step by eliminating the $1 sign-up fee, but its Mail Preference Service (MPS) still requires a credit card number to ensure authenticity. There are more than 4 million names on the MPS suppression file, but DMA hasn’t done much to promote MPS to consumers and its membership base. More importantly, the DMA hasn’t made it easy for consumers to have their names added to the do-not-mail list. Catalog Choice’s goal — to stop unwanted mail to help clean our environment — is a worthy one.

People On the Move Coldwater Creek: Dennis Pence, who cofounded this multichannel women’s apparel cataloger 23 years ago, retired as CEO on Oct. 30. He’ll retain his role as chairman, however. President/COO Daniel Griesemer was promoted to president/CEO and will serve on the company’s board of directors. Griesemer joined Coldwater Creek six years ago. dELiA*s: The multichannel teen/tween apparel company has named Chris DiChiaro as the divisional merchandise manager of its Alloy division. Prior to joining dELiA*s, DiChiaro spent seven years as the vice president of merch-andising of intimate apparel for Victoria’s Secret Direct. dELiA*s also announced the hiring of Lee Bissonnette as senior director of

At last week’s List Day in New York City, sponsored by The Direct Marketing Association, a panel — comprising Robin Lebo, senior account manager of Prefer Network; Mitch Schultz, director of marketing at Delia*s; and Phil Wiland, chairman of Wiland Direct — discussed tips for profiting the most from your list. Below are some of their thoughts. * Integrate your data. “Data is not insight,” Wiland says. He stresses that raw numbers are great to have, but they mean nothing if you can’t apply them to optimize performance from your customers. “It’s more than just giving them the names,” he says. * Traditional lists

Catalogers’ Updates CDW Corp.: The multichannel computer marketer in May was sold to private equity firm Madison Dearborn Partners for $7.3 billion. Upon completion of the deal, CDW shareholders will receive $87.75 in cash for each share of common stock. McFeely’s Square Drive Screws: W.W. Grainger’s Lab Safety Supply subsidiary in early June said it had acquired all of the assets of McFeely’s Square Drive Screws, a B-to-B cataloger of specialty fasteners, hardware and tools for the professional woodworking industry. McFeely’s will be marketed as an independent brand by Lab Safety. Casual Male: LivingXL is the name of a new catalog launched in May by Casual