“I pay $3 million a year to the U.S. Postal Service, and I wasn’t going to just say ‘OK’ to their continuous rate increases,” said Chris Bradley, president and CEO of Cuddledown catalog, during a jam-packed session on postal reform held at the New England Mail Order Association’s (NEMOA) conference in New Hampshire in September. Bradley and a group of other Maine-based mailers, including catalogers, printers and direct marketers, banded together earlier this year in an effort to educate their legislators on the impact that three postal increases in 18 months has wrought on their companies. Their efforts are instructive for other mailers
Cuddledown Of Maine
November 1, 2002
July 1, 2000
Ooh, pretty—that’s the feeling one gets leafing through bedding catalogs. All the linens look crisp, fresh and inviting. But, from synthetic to the real stuff, nothing evokes the desire to crawl in and curl up quite like a down comforter. So it was surprising that several of the catalogs reviewed this month do not show their down comforters on a bed. And with the broad array of weights, materials and colors available for today’s down comforters, it was odd that only two catalogs of those surveyed offered the comforters in colors other than white. James Padgitt, president and chief catalog consultant of
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