Coldwater Creek

Coldwater Creek launched a mobile website on June 24 that supports the iPhone and Android platforms. The new mobile website is an optimized version of Coldwater Creek's ecommerce site that allows for easy viewing and navigation from these mobile devices.Utilizing resized and reformatted versions of the pages of the brand's ecommerce site, coldwatercreek.com, the new mobile website allows the user to see each page, in full, on the screen of an iPhone or Android, eliminating the need to scroll or zoom.� Navigation throughout the shopping experience has been optimized for touch screen devices."Since the launch, we have already seen

Cross-channel retail integration can mean many different things to many different people. It can refer to integrating a brand across a variety of channels, such as retail store, website and catalog, for example, which Brent Niemuth discusses in "The Integrated Shopper," beginning on page 13. Niemuth explains that for consumers to really connect with a brand, they must have the same brand experience online, in-store or with its catalog.

Lane Bryant: The women’s plus-size specialty apparel retailer has launched a new fashion retail catalog. The catalog was mailed to 3 million existing customers beginning in March. Lane Bryant, which isn’t connected with the former Lane Bryant catalog that Redcats USA (and before that, Brylane) used to operate, also unveiled a new toll-free number to handle orders and customer service inquiries, joining its retail stores and e-commerce site. The new catalog conveys a fashion-inspired look with a new attitude and bright colors.

With 10.1 million people unemployed in the U.S., why buy from China? I recently Googled “catalog” and these sponsored links popped up: SkyMall online catalog Search hundreds of SkyMall products online. Official site. Shop now www.SkyMall.com/Gifts Newport News Runway-inspired fashions for less. Shop our 2008 styles and trends. www.Newport-News.com Signals Mail Order Catalog Fun & Great Gifts for All Occasions Your One-Stop Holiday Gift Store www.signals.com Crate & Barrel Furniture Find Contemporary Furniture for Your Home Online at Crate & Barrel! www.CrateandBarrel.com — November 11, 2008 Late last summer I ordered two pair of chino trousers

The ever-so-common phrase “going green” means taking the three basic principles of sustainability and applying them everywhere you can in your organization. These principles, of course, are: Reduce — lower your waste and consumption; Reuse — using items multiple times for the same thing; and Recycle — giving something a second life. Environmental stewardship is especially important because our industry is too often viewed as a culprit. The single biggest thing you can do is to better educate yourself. Ask questions about your production process and the materials that are being used. How much do you know about your paper? Where it came

People On the Move Coldwater Creek: Dennis Pence, who cofounded this multichannel women’s apparel cataloger 23 years ago, retired as CEO on Oct. 30. He’ll retain his role as chairman, however. President/COO Daniel Griesemer was promoted to president/CEO and will serve on the company’s board of directors. Griesemer joined Coldwater Creek six years ago. dELiA*s: The multichannel teen/tween apparel company has named Chris DiChiaro as the divisional merchandise manager of its Alloy division. Prior to joining dELiA*s, DiChiaro spent seven years as the vice president of merch-andising of intimate apparel for Victoria’s Secret Direct. dELiA*s also announced the hiring of Lee Bissonnette as senior director of

NEMOA at 60: ‘Small’ Event Yields Big Ideas This month’s NEMOA conference in Portland, Maine, Sept. 19-21, marks the 60th anniversary for what started — and remains — a small specialized trade group. For many long-time members, NEMOA is all about conferences. The group holds semiannual conferences each March and September designed for catalog/multichannel marketers. “The main value of NEMOA is being able to get together and network,” says 20-year member Dan Walter, president and founder of Eagle America, a woodworking tools and accessories catalog. “You learn tricks of the trade from the people you meet, whether it be from a high-powered speaker

Catalogers’ Updates CDW Corp.: The multichannel computer marketer in May was sold to private equity firm Madison Dearborn Partners for $7.3 billion. Upon completion of the deal, CDW shareholders will receive $87.75 in cash for each share of common stock. McFeely’s Square Drive Screws: W.W. Grainger’s Lab Safety Supply subsidiary in early June said it had acquired all of the assets of McFeely’s Square Drive Screws, a B-to-B cataloger of specialty fasteners, hardware and tools for the professional woodworking industry. McFeely’s will be marketed as an independent brand by Lab Safety. Casual Male: LivingXL is the name of a new catalog launched in May by Casual

Catalogers’ Updates Metrostyle: This unit of New York-based Redcats USA, is emblazoning the cycle two winner of “America’s Next Top Model” TV show, Yoanna House, on the cover of its spring catalog in an attempt to showcase the catalog as a women’s apparel fashion authority. Selecting the contest winner comes after Redcats changed the name of this value-priced book from Lerner. Harry & David Holdings: In April, this multichannel marketer agreed to sell its Jackson & Perkins catalog/ wholesale plants and gardening tools business to an investment group led by Donald and Glenda Hachenberger for $49 million. In a separate deal, Harry & David also agreed to

COMPANY NAME TOTAL BUYERS 12-MONTH BUYERS BASE PRICE/M Abercrombie & Fitch 29,977 12,367 $125 Acorn Direct 3,290 3,136 $135 Bass Pro Shops 8,074 4,495 $90 Brookstone 7,931 6,210 $110 Casual Living 448,385 448,385 $114 Coldwater Creek 60,432 24,773 $130 Eddie Bauer 25,648 8,948 Exch. Only Edwin Watts Golf Shops 2,024 2,024 $125 Hammacher Schlemmer 47,945 11,922 $135 Metropolitan Museum of Art 17,125 17,125 $175 National Wildlife 3,842 3,842 $125