CMS

Always-connected, digital omnivores present brands with the opportunity to build richer and stronger relationships with customers, but competition for their attention is fierce. In order to connect with digital omnivores and meet their expectations, retailers must provide consistent, tailored and content-rich experiences as consumers jump between tablets, phones and desktops. Here are five simple tips to help retailers engage digital omnivores across any online touchpoint:  

Similar to how everyone wanted a company website in 1995, today everybody wants an app. It's the gold rush of the 2010s and it certainly isn't slowing down anytime soon. For online retailers, a mobile app can mean big business. With an app, retailers are only one click away 24 hours a day, seven days a week, 365 days a year. Their ubiquity is awesome, and some may even say a little scary. Apps completely alter the way consumers transact.

Video can bring the online buying experience to life — as long as it's served correctly. Download this whitepaper to learn how to optimize the performance of your e-commerce video and use it in a way that avoids the common pitfalls of poor search results, buffering stalls and disruption to your CMS.

For an online retailer, there's no greater accomplishment than being in the No. 1 spot on Google for a lucrative keyword or keyword phrase like "computer," "flights to Las Vegas" or "used cars." These listings can be worth tens of millions of dollars.

In part 1 of this two-part series from our August issue, we classified e-commerce systems into four essential groups: bundled suites, enterprise leaders, niche players and experienced multichannel partners.

Problem: Before Ward’s Natural Science could expand its catalog operations to the Internet, it needed to develop a central repository for the accompanying data for its more than 18,000 products. Solution: Ward’s installed Pindar Systems’ content management system. Data for all products are now stored in one central database. Results: Ward’s launched an e-commerce site that has resulted in increased overall sales; employees have saved significant time in their data-management processes; and Ward’s was able to reduce two full-time positions. When executives at Ward’s Natural Science decided to expand the catalog operations to the Internet, they knew they’d need one central product database

By Mike Talbott Evaluating customers based on accurate and timely data—especially behavioral and demographic data—has given catalogers who understand and leverage the value of a marketing database the ability to achieve significant performance gains. But in terms of understanding customers and marketing to them as wisely as possible, this technique is just a beginning. Indexing transactional activity (that is, matching all activity to the appropriate customer) creates an even higher level of marketing database utility—a truly customer-centric view of behavioral data. With this kind of data you can improve customer segmentation simply