February 1, 2008
Approaching $8 billion in total sales and $559 million in profit for its most recent fiscal year, CDW’s roots are in cataloging in case you forgot. The Vernon Hills, Ill.-based provider of technology products and services for business, government and education was, and still is, a B-to-B cataloger, but a far cry from a mom-and-pop startup. For the past decade, CDW (which stands for the company’s original moniker, Computer Discount Warehouse) recognized growth opportunities within the tech industry and sought a multichannel approach to reaching its customers. Using vehicles such as television, radio, Internet, in-house magazine publications, webinars, seminars, sponsorship events and catalogs,
