July 1, 2004
This article will give you a basic understanding of how housefile statistical models work. Additionally, it will show the various ways a marketer unfamiliar with statistical models can provide input to the development process to optimize model performance. It seems there’s a word for every type of phobia known, including “triskaidekaphobia,” which is a fear of the number 13. Yet I was surprised I couldn’t find a word for the fear of statistics — indeed, “statisticaphobia” is a word that really should exist. From experience, I know that catalog marketers without backgrounds in statistics often are ill at ease when participating in model-development
