Catalog Choice
It seems that a lot of you are pretty shy. Over on my personal blog, I’ve been getting a lot of comments to my last article on the evolution of our industry. There's been some back and forth about going green and its impact on direct mail — the typical “direct mail kills the environment” issue.
New Orleans, LA – On May 4 at the Annual Conference for Catalog and Multichannel Merchants, Catalog Choice will unveil a set of new premium services that will enable merchants to better connect with consumers using customized digital tools and online distribution methods. These new premium tools allow merchants to create digital catalogs and portable widgets, which can be used to distribute product information across the Web and on cell phones. Within Catalog Choice, companies can now offer email opt-in to send messages directly to consumers who want to hear from them.