Blackhawk Network

NAPCO Research's latest report provides an assessment of retailers' omnichannel approach to the gift card category, providing a 360-degree view across both online and offline channels. Intended to serve as a benchmark for retailers to evaluate the performance of their gift card program, the report dives into analysis of gift card trends, provides visual examples of leading merchants' gift card programs, and includes tips that retailers can implement to improve their overall program performance. Access the report for actionable takeaways to improve your strategy and improve the customer experience.

NAPCO Research’s annual gift card industry research report analyzes the digital gift card purchase experience of 150 top retailers across 17 of the most giftable product categories. This report dives into 100 criteria to score each merchant. Access the full report today to see how your business stacks up to its competition!