Best Buy

No Bieber for Best Buy's Super Bowl Commercial
February 1, 2012

Until Steve Jobs died, Best Buy was plotting a familiar course for its Super Bowl ad: hiring a celebrity spokesman. Then with all the tributes after the Apple founder's death, Best Buy's U.S. marketing chief, Drew Panayiotou, realized Silicon Valley inventors are today's stars.

Best Buy Use Blue Shirts and Geeks to Promote Energy Efficiency
January 27, 2012

Best Buy is hoping to do in the electronics market what other retailers and manufacturers have done in the appliances market โ€” promote energy efficiency. In fact, Best Buy believes this will give it competitive edge against the likes of Wal-Mart and Amazon.

Best Buy Still Facing Customer Service Problems After Holiday Cancellations
January 16, 2012

Best Buy's failure to fulfill many online orders in time for Christmas exposed ongoing problems that haven't been resolved. Best Buy is often a target of complaints about late and unfulfilled orders and is "the only major store who routinely has these kinds of issues," says Brad Wilson, founder of BradsDeals.com.


A Great Social Media Strategy Isn't Enough for Best Buy
January 9, 2012

As is always the case this time of year, Iโ€™ve been spending a lot of time pondering Best Buy. Most of the year, the superstore sits up on that hill near where I live, monolithic, and I donโ€™t go near it. But as December and January contain both the holidays, and both of my childrenโ€™s birthdays, it becomes, however briefly, a frequent stopping-off point for purchasing DVDs, games and, of course, electronics.

Best Buy CEO Responds to Critics
January 9, 2012

Following botched holiday web orders and a scathing media critique about the brand's strategy posted on Forbes.com, Best Buy has been feeling the heat lately. The consumer electronics retailer's CEO, Brian Dunn, posted a frank response on the company blog to address critics and reassure employees.

Shindigz Uses Personalization Platform to Improve Customer Experience
January 4, 2012

With a vast array of products, product pages, categories and themes, personalized party products retailer Shindigz was faced with the daunting task of manually merchandising products and providing product recommendations across its four websites, including brands Stumps Party, American Prom and SpiritLine. Shindigz sought a product recommendation platform that integrated data, wisdom of the crowd and click behavior to streamline and automate recommendations across multiple shopping channels.

Best Buy Issues Statement Regarding Online Order Cancellations
December 29, 2011

After a slew of online orders were cancelled in November and December when Best Buy couldnโ€™t keep up with demand, the company issued the following statement: โ€œWhat was wrong is that there was an unacceptable delay between order confirmations and cancellations, and for that we are very sorry,โ€ said Susan Busch, senior director of Best Buyโ€™s public relations.

The Evolution of the Holiday Shopper
December 12, 2011

While the twinkling lights and tinsel make 2011 seem like a typical year for holiday shopping, the truth is it's not. The biggest difference this year is with consumers themselves, specifically where and how they spend their money and how retailers are competing for those dollars.

Mint.com reveals cities with most Black Friday shopping activity
November 30, 2011

San Francisco -- The 15 cities with the most shopping activity on Black Friday 2011 were Manhattan, N.Y.; San Francisco; Los Angeles; Brooklyn, N.Y.; San Jose, Calif.; Seattle; Chicago; San Diego; Houston; Atlanta; Dallas; Saint Louis; Portland, Ore.; Austin, Texas; and Minneapolis, according to mint.com, an online personal finance site. The 10 national merchants with the most shopping activity on Black Friday, mint.com reported, were Apple, Best Buy, Nordstrom, Kohlโ€™s, Macyโ€™s, Target, Wal-Mart, Gap, Old Navy and Amazon. After comparing user spend from Black Friday 2011 to last yearโ€™s spend, Mint.com found that: Atlanta, New York and Houston