Bazaarvoice
In today’s e-commerce-driven retail space, user-generated content (UGC), such as ratings and reviews, is integral to a brand's success. In fact, almost all shoppers use ratings and reviews (95 percent) to evaluate or learn more about products. However, if consumers suspect your website to have fake reviews, they can instantly lose trust in your UGC,…
Today’s consumers are wary of shopping experiences that feel one-sided. They don’t just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for having a superior customer experience.…
We’ll share a series of techniques that have proven to deliver double-digit search traffic improvements and increased conversions.