Bath & Body Works

Brian Beitler, vice president of customer marketing for multichannel retailer Bath & Body Works, often spends quality time inside one of the company’s 1,600 stores, asking customers what they’re looking for, why they’re at the store and if they come away satisfied; he similarly monitors the marketer’s online customers. During a presentation at last week’s e-Tail conference in Washington, D.C., he offered six key pointers on what multichannel marketers should know about their customers and how to leverage that data across channels. 1. Know your customers like your best friends. 2. Know each customer’s value and the value of his address, e-mail and preferences.

People On the Move MCM Electronics: Phil Minix has been named president of Centerville, Ohio-based B-to-B catalog distributor MCM Electronics. A member of the Catalog Success editorial board, Minix is a 12-year veteran of the catalog/direct business. He most recently served as president of Astral Direct. Prior to that, he worked at Reiman Publications and J. Schmid & Assoc. Sharper Image: Andrew P. Reich has been named EVP of merchandising. James Sander has been named SVP, general counsel and corporate secretary. Eddie Bauer: Neil S. Fiske, the head of Limited Brands’ Bath and Body Works, has been appointed president and CEO. Fiske, 45,