AT&T Business
Launching new in-demand products across a national retail chain during a global pandemic isn't an easy task. In this video, Editor-in-Chief Joe Keenan talks with Lane Mansell, vice president and general manager, Rocky Mountain region at AT&T Mobility, about how the company's retail arm is bracing for one of its largest product releases, the launch of the…
While the traditional shopping experience is gone, a new era of retail has arrived, forcing businesses to look at digital solutions.
The store is more relevant than ever as customers now use it as an extension of the digital journey. To accommodate, retailers are required to not only implement increasingly sophisticated digital solutions in their stores, but in many cases redesign all or part of their brick-and-mortar presence to enable these new digital capabilities. With a strong economy and, for most retailers, a realization that they must reassess their strategy, 2019 will be a healthy year for in-store investments.