March 1, 2007
It’s easy to say you want to learn about using recycled paper, but it’s not a whole lot more difficult to do something about it. Consider these seven pointers: 1 If you’re a large cataloger, act on this changing climate now, plain and simple. Organizations like Forest Ethics will be on your tail soon enough if they’re not already. 2 If you’re a small to medium sized catalog, such as my previous employer — Lydia’s Uniforms, where we mailed about 20 million catalogs a year — learn about this issue; use it to your advantage. All catalogers can present themselves as environmentally friendly without
