American Express
July 21, 2011
American Express has launched “Link, Like, Love,” a new daily-deal program and app. The best part of this new daily-deals e-commerce solution is that you don’t need to “buy” a deal to take advantage of it.
July 19, 2011
The UPS Store network announced a Facebook contest on Monday called "The Promotion Promotion." The contest, designed to arm small business owners with tools and resources to promote their business, runs through August 31st. The grand prize winner will receive an integrated marketing campaign valued up to $50,000. The Promotion Promotion sweepstakes also will award up to $3,000 in weekly prizes, including an Apple iPad 2 with Square and gift cards from American Express, The UPS Store and Costco. Contestants can enter for a chance to win the weekly prize drawing by dropping their name into a virtual fishbowl.
June 27, 2011
American Express and Foursquare announced the national rollout of their partnership, which enables American Express card members who link their Foursquare profiles to their cards to "load" and seamlessly redeem merchant specials without the need for coupons, special codes or showing their mobile device to cashiers. This is the first time this technology has been used to allow card members nationwide to take advantage of merchant specials offered through Foursquare. The national launch kicks off with specials from H&M, Sports Authority and Union Square Hospitality Group, and is expected to expand rapidly in the coming weeks and months.
May 16, 2011
Gaming platform SCVNGR has teamed up with American Express and Levi's to create the first paperless daily-deal redemption system. SCVNGR's daily-deal platform LevelUp now features an option to sync your LevelUp account to your AmEx card.
March 29, 2011
When it comes to the e-wallet market, only one name really holds weight: PayPal. American Express hopes to change all that with its new service, Serve. A digital payment and commerce platform, Serve will give consumers the ability to spend, send, and receive money on the internet just like PayPal.
January 14, 2011
In a survey of 9,200 shoppers, Zappos.com took top honors in the sixth annual NRF Foundation/American Express Customers’ Choice survey, conducted by BIGresearch. The results were announced at the Annual Retail Industry Luncheon during the National Retail Federation’s BIG Show in New York City.
July 23, 2010
Online fashion shopping sites like Gilt Groupe and Rue La La have been a hit with women since launching over the last three years. A new push to get men to shop in these web boutiques is proving more difficult.
July 8, 2010
The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched "Build-a-Buzz" Giveaway - a social networking contest for marketers (or anyone) who wants to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card.
May 11, 2010
The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye, as chairman of the board. Don McKenzie, CEO of Direct Group, was elected vice chairman of the board. The terms of office commenced at DMA’s board meeting today in Washington, D.C.
February 1, 2010
Cross-channel retail integration can mean many different things to many different people. It can refer to integrating a brand across a variety of channels, such as retail store, website and catalog, for example, which Brent Niemuth discusses in "The Integrated Shopper," beginning on page 13. Niemuth explains that for consumers to really connect with a brand, they must have the same brand experience online, in-store or with its catalog.
