American Eagle Outfitters, Inc.
With retail profits taking a hit due to a combination of rising production costs and a decline in sales as a result of the weakening economy, the internet has emerged as the new battleground for teen apparel retailers Aeropostale, Abercrombie & Fitch and American Eagle Outfitters.
American Eagle Outfitters' second-quarter net income more than doubled to $19.7 million from $9.7 million in the year-ago period. The teen retailer credited the jump on increased revenue, growing online sales and fewer markdowns.
Major retailers are joining forces with Google to test Google Wallet, an Android application that allows consumers to use virtual versions of their existing plastic credit cards. Consumers can pay for an item using a credit card or gift card, redeem promotions and earn loyalty points — all with a single tap of their smartphone.
American Eagle Outfitters announced a campaign in partnership with FEED Projects to launch a new line available online and at its stores that will benefit the U.S. Fund for UNICEF. American Eagle is now offering FEED Guatemala bags in more than 400 of its stores across the country.
American Eagle Outfitters surged the most in almost two years in New York trading on speculation the teen clothing retailer may be a takeover target. The shares rose $1.34, or 9.1 percent, to $16.03 in New York Stock Exchange composite trading for the largest gain since April 2009.
As part of the re-opening of their flagship store in New York, American Eagle Outfitters added screens with high definition stackable TV panels that immerse customers in the experience.
Aéropostale is planning to bring its new P.S. stores to Central Florida, opening one in a Florida mall and another at the Orlando Premium Outlets. The teen retailer last year opened its first P.S. from Aéropostale for kids 7 to 12. It has opened almost 40 of them so far and is expected to have 45 by year's end.
American Eagle Outfitters (AEO), the Pittsburgh-based multichannel retailer of on-trend apparel and accessories, found a unique way to bring shoppers into its stores earlier this year.
Apparel retailer American Eagle Outfitters is taking advantage of various channels within the mobile medium to enhance its multichannel consumer engagement efforts, ultimately leading to increased sales.
Sonic, REI and American Eagle Outfitters participated in a ShopAlerts pilot program where 65 percent of consumers purchased a product as a result of a text alert they received.