Ambrosi

The product images in your print book and on your Web site represent both a critical creative component as well as a significant financial investment for your business. There’s no doubt that photography sells product. Whether you shoot your images with an in-house team or use a studio or creative agency, be sure you’re getting the most from your investment — and potentially improving sales — by following these five pointers. 1. Match your shots and the level of aesthetic quality you require to the appropriate photography medium. You may think the debate is over, and that digital has won. That’s

By Noelle Buoncristiano Problem: Alsto's wanted to change the focus of its catalog to more effectively display its products and increase sales. Solution: It hired a creative agency to redesign the catalog. Results: The sales increase has been in the double digits; average order value is up more than 10 percent; and returns have been reduced. Until 2000, Alsto's catalog was regarded as a "handy helper," comprised of practical tools and directed mainly toward men. Over the years, various agencies tried their hands at producing the catalog for Alsto's. But consumer interest wasn't growing, so Richard Jacobsohn, managing consultant at Alsto's, along

By Scott Shrake The name "Godiva" denotes first the mythical nude Lady, and second, a brand of luxury confections. To some, the order of association may even be reversed: The brand is that strong. Founded in Brussels, Belgium, by Joseph Draps in 1926, Godiva Chocolatier introduced its chocolates to Americans 40 years later. Godiva, now with world headquarters in New York City, has been credited with single-handedly creating the U.S. market for "super-premium chocolates." It now markets in three channels: retail, catalog and Web. Just like print, online catalogs are always evolving, taking advantage of new technology and fresh realizations about the character of