Acxiom Corporation

An updated in-store review of 100 top retailers' COVID-19 safety measures. This insightful report dives into top retailers' COVID-19 readiness based on criteria such as signage, messaging, traffic, technology, friendliness/experience, and more. In this second review, we've uncovered 49 percent of retailers improved their scores, while 51 percent saw a score decrease. Retailers were evaluated on 29 unique criteria to determine top performers, emerging trends, and best practices. Access this valuable resource today to assess your safety protocols.

Interested in knowing how your company's store safety protocols and procedures compare to that of 100 top retailers? Access our latest research report for an inside look at which retailers are performing best, the top trends in COVID-19 readiness, and ways to exceed customer expectations and improve satisfaction. Stay ahead of the competition by utilizing our 29 criteria to assess your in-store safety measures today.

Beginning in mid-July 2020, NAPCO Research conducted an in-store review of 100 top retailers’ COVID-19 safety measures based on 29 unique criteria, including signage, safety messaging, traffic flow, technology, and friendliness/experience. This report reveals the ranking of the top 25 performers, as well as offers examples and key takeaways for retailers that they can implement within their own stores as they welcome back shoppers.

Acxiom Corporation, a marketing services and technology provider, announced its latest Consumer Dynamics study, "What Your Customer Is Buying When Not Buying From You," which highlights consumer spending potential for major retail categories. The study analyzed consumer purchase data from multiple retailers across the country for a variety of retail categories. The final product, a series of retail spend indicators, enables retailers to see beyond their own purchase data to estimate their customers’ total category spend. These indicators enable retailers to more accurately determine share of wallet and to prioritize promotional expenditures.

While the sophistication of high-end e-mail marketing tools can be a bit daunting, virtually any cataloger can find an e-mail marketing package that will increase sales without breaking the bank. “Although it is often taken for granted, the power of e-mail derives from its ubiquity,” says David Hallerman, a senior analyst at market research firm eMarketer and author of “E-Mail and Word-of-Mouth: Connecting With Your Best Customers.” He notes that about 90 percent of U.S. Internet users are regular e-mail users, “clearly an audience that has attained critical mass. Although spam makes it harder to reach customers’ inboxes, e-mail’s personal impact is unmatched

Thirty percent of online adults have made purchases as a result of receiving e-mail communications from companies they frequently patronize, according to a survey released on Dec. 18 by marketing solutions provider Acxiom Digital and research firm Harris Interactive. The survey of 2,541 adults found that 94 percent of consumers received e-mail solicitations and 74 percent of them found these types of communication from companies they’ve done business with to be valuable or very valuable. Other data revealed by the survey: * 61 percent of online adults said the timing of an e-mail was an important factor in their desire to respond; * 60