August 16, 2005
This holiday selling season you want your employees to convey to customers the excitement of your new product line. You’d love to see your staff pumped up and ready to handle the increased volume and sales, right? But how do you get them into that mental state in which they’ll happily go the extra mile to satisfy shoppers? Susan Drake, Michelle Gulman and Sara Roberts, authors of the new book “Light Their Fire: Using Internal Marketing to Ignite Employee Performance and WOW Your Customers” (Dearborn Publishers, $23, http://www.dearborntrade.com), note that to “create inspired and motivated employees who perform well and deliver on your
