1-800-Flowers.com

Digital gift marketplace 1-800-Flowers.com will hire more than 10,000 seasonal workers across its gourmet foods and gifting brands — Harry & David, PersonalizationMall.com, Cheryl’s Cookies, and The Popcorn Factory — as it anticipates increased online demand for the upcoming holiday season. The company, which just reported record revenue growth, is quadrupling its workforce to meet…

In episode 250 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Chris McCann, CEO of 1-800-FLOWERS.com, a leading provider of gifts, and Boaz Gaon, CEO and founder of Wisdo, an emotional wellness self-care platform. McCann and Gaon discuss a recent partnership between the two brands as well as the launch of Connection Communities, a peer-to-peer support portal that guides…

1-800-Flowers.com announced it is acquiring PersonalizationMall.com for $252 million, according to a press release sent to Total Retail on Tuesday morning. PersonalizationMall.com is an online retailer of personalized products that offers thousands of SKUs available with a broad range of innovative personalization options. 1-800-Flowers.com is purchasing the company from Bed Bath & Beyond, which has wholly owned…

Plants are having a moment of growth as a category as younger consumers discover their favorite succulents and houseplants to liven up their homes and their social media profiles. Floral and gourmet foods gift retailer 1-800-Flowers.com noticed this trend and decided to expand its Plant Shop, introducing some of the most sought-after greenery for home décor…

Q: What do Dollar Tree, Wayfair and 1-800-Flowers.com have in common? A: Well, for one, they’re all publicly traded retail companies. But also, they were the top three fastest-growing retailers in the United States between the 2014 to 2015 fiscal years, according to our annual list of the 100 fastest-growing retail companies. To compile this…

In a move to improve its ability to deliver a more dynamic and engaging loyalty experience with its brand across all customer touchpoints, 1-800-Flowers.com launched a new loyalty marketing platform in September. The floral and gifts omnichannel retailer is using 500friends’ LoyaltyPlus platform to power its Fresh Rewards customer loyalty program.

For brands selling and marketing to consumers in multiple channels simultaneously, attributing orders to the marketing channel responsible for generating a purchase is a problem that's been vexing retailers for years. In a session at this week's eTail East conference in Philadelphia, a panel of retailers (and one vendor) discussed how their companies handle the troublesome task of order attribution.

For many retailers, Christmas begins in July with preparations for major site traffic events like Cyber Monday. Will your company's site be ready? The time to find out is now, not when your web servers are overloaded, incoming orders have stopped, and frustrated visitors are abandoning their filled shopping carts and rushing to a competitor's site to buy their gifts.

As the percentage of consumers buying online continues to steadily increase each year, I'd expect the emphasis put on website performance by retailers would also increase. Let's see how our highlighted retailers — 1-800-Flowers.com, Williams-Sonoma and J.C. Penney — performed for Mother's Day shoppers.

The U.S. Postal Service has announced a strategic alliance for Metro Post with 1-800-FLOWERS.COM. Metro Post is a same-day delivery service trial that launched yesterday in San Francisco, just in time for last-minute gift ideas during the holidays. Metro Post will be available for purchases involving four of 1-800-FLOWERS.COM's gourmet gift brands, including popcorn and specialty treats from The Popcorn Factory; cookies and baked gifts from Cheryl's; premium chocolates and confections from Fannie May fine chocolates; and gift baskets and towers from 1-800-Baskets.com.